Tipo Directo — Coche
- Role
- AI artist
- Client
- Tipo Directo
- Agency
- AdiosAdios
- Year
- 2026
- Runtime
- 0:20
The film turns at the jingle: everything after it was shot live, everything before it we generated from plates shot in the studio. Working from the same plates is what lets the two halves hold the same light, so the cut between them reads as a change of register and not as a change of medium. The product shots of the car are ours as well.